201 N Anderson Lane Suite 200 Hendersonville, TN 37075
Monday — Saturday
10:00 AM — 6:00 PM
Whiffer Squishers are super slow rise squishy versions of the most popular Whiffer Sniffer scented backpack clips. Made from the highest quality foam, these super soft personalities are slow-risers and puff up to a sweet-smelling, intricately-detailed pal. Howie Rolls scent is spot on... he smells just like a freshly baked cinnamon roll!
With a swagger in his step and always to the beat, you can’t miss ole Howie as he strolls down the street. Everyone that passes gives Howie a shout and a wave. It’s very clear that he’s quickly becoming the town’s fave. As Mr. Cool, Howie’s comfortable at the controls… because being cool is Howie Rolls!
"I absolutely LOVE this place as well as Julie and her team! They have the cutest gifts and are always willing to do whatever it takes to make sure your gift is perfect. In addition to being great at what they do, the entire Initial This team have hearts of gold!"- Mary Beth Hearn
"Everytime I'm in Nashville I swing by Initial This...great finds...unique gifts...and a super friendly helpful staff."-Julie Beckham
"I am never disappointed when I order from this shop. The best place to go when I need to get something special."- Kelly Cheney
Julie Gammon Wyatt
We will make you feel right at home! I grew up in Carthage, TN where my dad owned his own business and I learned a lot from him about business and customer care. I love what I do mostly because of the people who walk through the door everyday. They encourage me and make me laugh and sometimes even make me cry. I am very fortunate to be able to touch lives daily and have the career of my dreams...now that is pretty good for a small town girl! I am all about growing and changing to best fit the customers needs and so the Initial This website has launched....but if you are in town or driving through, please stop by and let myself or my amazing staff help you in person. We try hard to make it a wonderful experience for all who enter and shop with us! Shop online or come see us soon!